Our brands are always really excited to see a download alert in their inbox, it means somebody has shown interest in the products they've worked so hard to produce and photograph! 

In most cases, brands will simply be hoping to find out if their image will be making it to the pages of your magazine or your website so they can look out for copy for their records.  

If you're not sure yet, or their image didn't make the final cut, it's fine to let them know.  We communicate clearly with brands that an image download isn't always a guaranteed placement in a publication.