Flaunter's Media Contacts function is here to save you from searching for journalist details online or emailing a generic firstname.lastname@example.org email address (because everyone knows those inboxes are often overflowing and rarely checked!)
This tool isn’t an email blaster or a news alert function. It’s even better. It’s a relationship builder.
Leverage Flaunter’s media list to understand more about each of our registered users [their likes & dislikes] and send personalised direct messages straight from your Flaunter account.
How to find and use Media Contacts
- Click 'Media Contacts' tab from the black navigation bar at the top of the page
- Click on the media users name view their full profile. See below for more information about why it is a good idea to do your research before reaching out.
- Click the black 'Message' button [the number of available messages depends on your current subscription. See flaunter.com/pricing to check your includes messages).
Want to contact media like a pro?
Although nobody can guarantee you'll receive a response to your emails every time, following our advice below will ensure you have the best possible chance of receiving a response.
Before you send a message to a journalist:
- Check their profile before getting in touch to ensure your message is relevant to the stories they write (Eg: A journalist who says they're interested in furniture and homewares isn't going to find an email about a new swimwear collection very helpful - no, saying your swimwear looks great next to furniture and homewares doesn't count!).
- Get personal by tailoring each message with the contact's name and mentioning their most recent work. This way they will know you've done your research and have a good understanding of the types of content and products they work with. (E.g. "Hi [x], I really enjoyed your latest piece on sustainability. I think you could follow with our [x] for a piece on the emerging trend [x], as our [x] product is flying out the door!).
- Keep your message short, and speak in terms of specific opportunities (as opposed to a general introduction to your brand).
- Consider how this particular publication might "sell" the story you’re suggesting on their Facebook page. What would the headline be? And then: is it interesting? Would you really click on it if you saw it on your feed? Framing your pitch with this in mind is now vital for viewing your pitch as an editor or writer would view it.
- Link to your brand profile or a specific album or mood board. Click here for a how-to on sharing content you have uploaded to Flaunter.
You're far less likely to receive a response if you send...
- Something which isn't relevant to the journalist's needs (In terms of price, timing or subject matter...)
- A generic/blanket email
What happens if you send something a journalist deems as irrelevant to them?
At best, your message will simply receive no response. At worst? The journalist may flag your profile with a Flaunter admin if they feel they are receiving repeatedly irrelevant content from you, and that's a reputation you don't want!
Want more tips on being a media favourite? Check out more resources on the Flaunter blog:
How to have a great relationship with an online editor
How to make sure your pitch email gets read
10 Things journalists are always asking us for
How to create news when you have none
5 Things people who work in media understand
Things we know media love to write about